You might have heard of the mega popular social network slash social game Habbo Hotel (pictured), but Finnish developer Sulake wants to turn "might" into "absolutely." The company just announced that it has hired former Playdom VP of global distribution Paul LaFontaine as CEO, Reuters reports. Sulake made the hire in an ambitious attempt to help the company break into the world of social gaming, and who would know the space better than a guy who was there from the beginning?
LaFontaine, who was largely responsible for publishing Playdom's--now owned by entertainment behemoth Disney--games will replace Timo Soininen as CEO of Sulake. "We have been turning that direction for two years and are now accelerating it with this new CEO," Sulake chairman Mika Salmi told Reuters.
Habbo Hotel, for the uninformed, is a social network-meets-social game in which about 10 million monthly visitors interact in a world designed to hearken back to the good old days of 8-bit gaming. Players create their own rooms in collective hotels normally restricted to countries of origin or native language, and play mini games, decorate and share gifts with other hotel denizens. Of course, like any social game, players can buy premium items using real money.
Judging from the fact that prospective players can already connect to Habbo Hotel through Facebook Connect, and that Sulake has made their interest in traditional social games clear, Sulake making games for Facebook is certainly a possibility. Alright, with the crazy money everyone seems to be raking in on Facebook, this is most likely exactly where the company is headed. And LaFontaine will lead the charge--watch out, Zynga and EA, Habbo is looking hinder your hottest games.
Have you ever played Habbo Hotel before--what do you think of it? Do you think Sulake and Habbo Hotel will make waves in the Facebook gaming world with LaFontaine?
Showing posts with label disney. Show all posts
Showing posts with label disney. Show all posts
Wednesday, December 21, 2011
Wednesday, September 28, 2011
Zynga Mobile steals away Disney Interactive exec Adam Sussman
Just despicable: When Zynga isn't buying out companies, it's downright hiring buying out people. According to paidContent, Disney Games SVP Adam Sussman has left the company to join Zynga Mobile, which Disney confirmed to paidContent's Staci D. Kramer. Sussman joined Disney Interactive Media Group (DIMG) in January of this year, coming from EA's mobile division.
The former SVP was responsible for global publishing at Disney's games department, but paidContent believes Sussman will focus solely on mobile games while with Zynga Mobile, working under David Ko. In his move to Zynga Mobile, Sussman joins former Playdom VP of global distribution Paul LaFontaine as the second Disney Games executive to leave this week alone.
Companies like Disney, EA and similar major gaming companies have suffered several losses of high-level executives--including EA COO John Schappert (which has since been confirmed)--to Zynga and other competitors this year. Even a delayed IPO (initial public offering) can't scare high-level games industry execs away from the big red dog.
The continuous string of bad news already had analysts questioning whether Disney and Playdom could hang with its competitors months ago, and the fact that the company is having trouble holding onto its key players doesn't help today. Despite its losses, games like Gardens of Times do consistently well for Disney Playdom.
So, perhaps there is still hope for the company that it can squeeze out another hit and continue to hang with the top five Facebook game developers. You know, another hit like ... a Facebook game actually revolving around Disney characters? (Um ... duh?)
[Image Credit: Disney]
Do you think Disney Playdom can still compete with Zynga, EA and Wooga despite its losses and worried analysts? Why do you think the developer has yet to make a Facebook game using Disney characters? Sound off in the comments. Add Comment
The former SVP was responsible for global publishing at Disney's games department, but paidContent believes Sussman will focus solely on mobile games while with Zynga Mobile, working under David Ko. In his move to Zynga Mobile, Sussman joins former Playdom VP of global distribution Paul LaFontaine as the second Disney Games executive to leave this week alone.
Companies like Disney, EA and similar major gaming companies have suffered several losses of high-level executives--including EA COO John Schappert (which has since been confirmed)--to Zynga and other competitors this year. Even a delayed IPO (initial public offering) can't scare high-level games industry execs away from the big red dog.
The continuous string of bad news already had analysts questioning whether Disney and Playdom could hang with its competitors months ago, and the fact that the company is having trouble holding onto its key players doesn't help today. Despite its losses, games like Gardens of Times do consistently well for Disney Playdom.
So, perhaps there is still hope for the company that it can squeeze out another hit and continue to hang with the top five Facebook game developers. You know, another hit like ... a Facebook game actually revolving around Disney characters? (Um ... duh?)
[Image Credit: Disney]
Do you think Disney Playdom can still compete with Zynga, EA and Wooga despite its losses and worried analysts? Why do you think the developer has yet to make a Facebook game using Disney characters? Sound off in the comments. Add Comment
Saturday, September 24, 2011
Disney-branded Facebook games coming in 2012, Playdom head says
Can we all just say, "finally?" During a panel named "The Rise of Social Games" at the f8 Facebook Developers Conference in San Francisco, Disney Interactive and Playdom head John Pleasants revealed that two to four Facebook games surrounding Disney brands will hit Facebook in 2012. The general topic of the panel was the fact that branded social games are taking off.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we've come to love.
Honestly, we're surprised this didn't happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn't get into why it's taken this long for Disney to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer--and we enjoyed quite a bit--peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company's name, according to Pleasants. "We think it's an advantage, if you put game play first," Pleasants said.
It's comforting to hear this emphasized by these developers. (Kabam's Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
[Source and Image Credit: VentureBeat]
Are you on board with the growing trend of branded games on Facebook? Do you think developers will maintain integrity as the focus on branded content in their games intensifies? Sound off in the comments. Add Comment.
Pleasants was joined on the panel by Kabam CEO Kevin Chou, EA Interactive head Barry Cottle and Zynga CBO Owen Van Natta. Facebook director of games partnerships Sean Ryan moderated the panel with the preface that branded games will take over the Facebook platform. And he might be right: EA just released The Sims Social, Zynga will soon re-brand its new Adventure World with Indiana Jones and Kabam recently announced The Godfather: Five Families.
Playdom, which Disney acquired in July 2010 for a whopping $740 million, is ahead of the pack with two branded games on Facebook: ESPNU College Town and ESPN Sports Bar & Grill. Both games performed well, thanks to advertising through the ESPN TV network. While Disney owns the ESPN brand, notice how neither of those actually involve the insanely popular Disney characters we've come to love.
Honestly, we're surprised this didn't happen sooner. Consider this: Disney has its own cable TV channel through which it could, in theory, advertise whatever it wants. Pleasants didn't get into why it's taken this long for Disney to throw its cast of characters into Facebook games, but did reveal the power of the Disney name.
Gnome Town, which Playdom launched in the summer--and we enjoyed quite a bit--peaked at 530,000 daily players. But just plopping the Disney logo on top of the existing one made users more likely to spend in the game just through trust of the company's name, according to Pleasants. "We think it's an advantage, if you put game play first," Pleasants said.
It's comforting to hear this emphasized by these developers. (Kabam's Chou shared the same sentiment.) Branded games on Facebook are OK in my book, but the last thing anyone wants to see is the genre become a branding machine.
[Source and Image Credit: VentureBeat]
Are you on board with the growing trend of branded games on Facebook? Do you think developers will maintain integrity as the focus on branded content in their games intensifies? Sound off in the comments. Add Comment.
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