Car Town Fast Five
Branded Facebook game promotions are a dime a dozen these days, but turning a Facebook game into a store front? Now, that's something to twirl the mustache at. Cie Games announced that Car Town was the only place Fast Five fans could pre-order the Fast Five Blu-ray/DVD combo pack at Walmart. But since the movie released today in stores, fans can also take a trip to Walmart to score some in-game rewards.
Within Car Town, players could click on a giant Walmart-themed big rig to pre-order the pack through Walmart's online store, which would have scored them an exclusive in-game locker with a Fast Five-themed bullet-proof vest to display in their garages. Though, anyone who buys the game through Car Town or in stores will net themselves a virtual Armet Gurkha armored vehicle to race their friends with.
This is the culmination of a six month-long event made possible by Universal Partnerships & Licensing that displayed the movie's trailer within Car Town. And now players can complete missions inspired by the movie's storyline by racing cars directly taken from the film. And Car Town, which enjoys over 5.2 million monthly players, has had its branding throughout the Fast Five release.
"This program is one of the most extensive and successful efforts to date by a major film studio to leverage the nexus between real-world marketing and promotion via social gaming," said Cie Games CEO Justin Choi. "Since the program began in April 2011, Car Town players have completed more than 200 million races in the virtual Rio de Janeiro race environment modeled after the movie's key location."
In other words, this was one giant Facebook game branding event, and Cie Games is far from the only developer that's in on the action. Zynga has already begun to integrate Indiana Jones into its Adventure World completely, while other studios like Ecko|Code build their business entirely around branded Facebook games. We've said it before and we'll say it again: Branding is huge in Facebook games. Our concern, however, is whether the games can grow in terms of gameplay amidst the allure of branding.
Have you followed the Fast Five event in Car Town since it started? What do you think of branding in Facebook games--has it gone too far or are you digging it? Sound off in the comments. Add Comment
Showing posts with label branded facebook games. Show all posts
Showing posts with label branded facebook games. Show all posts
Sunday, October 9, 2011
Saturday, September 24, 2011
Clarins looks to beautify Facebook with Spa Life, its first social game
Is it only a matter time now before mom pants get their own Facebook game? Clarins, a well-known French brand of beauty products, recently released its own Facebook game, Spa Life. The game doesn't stray far away from games like Cafe World or Restaurant City, but applies the same principles to managing a spa rather than an eatery. Developed by Freshplanet, Spa Life has players managing an influx of customers looking for everything from a "mani-pedi" to facials and more.
Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.
According to Mashable, Clarins's North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he's probably right on the money. "I knew about the craziness of Zynga games, but I didn't realize the demographic was so much in line with the demographics of our products," Zrihen told Mashable. "I was also impressed by the level of engagement these games create."
Yes, this is yet another branded game, though it's odd that players aren't inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends' names as customers to add more social awareness to the game. Building off of that, you'll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.
Spa Life in action
Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it's only recently that they've begun to build games around a single brand.
For instance, it looks as if Adventure World will become Zynga's first game to completely embrace a brand. In October, the game will become "Adventure World: An Indiana Jones Game" with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn't be surprised if we see less of them moving forward.
Click here to Play Spa Life on Facebook Now >
Are you a Clarins fan--enough to check out this Facebook game? What do you think of branded games on Facebook and the fact that they're growing? Sound off in the comments. Add Comment.
Of course, just like its inspirations, players can decorate, upgrade and add new services to their spa. But players can only do this if they serve their terribly impatient customers in time to make the most cash from them. And in true Facebook game fashion, players can always buy their way out of waiting for the next upgrade with Facebook Credits.
According to Mashable, Clarins's North American CEO Jonathan Zrihen saw Facebook as a golden opportunity to reach its audience. And considering we all know by now that the average Facebook gamer is a middle-aged mother, he's probably right on the money. "I knew about the craziness of Zynga games, but I didn't realize the demographic was so much in line with the demographics of our products," Zrihen told Mashable. "I was also impressed by the level of engagement these games create."
Yes, this is yet another branded game, though it's odd that players aren't inundated with the brand until much later in the game. Another interesting nod is that Spa Life attempts to use your friends' names as customers to add more social awareness to the game. Building off of that, you'll need plenty more friends to run your various services, just like you need them to staff buildings in CityVille.
Spa Life in action
Branded games are exploding on Facebook. In fact, studios like Ecko|Code are focusing all of their efforts on creating games for brands such as Showtime shows like Weeds and Dexter. Facebook game developers like Zynga and Playdom have integrated brands into their games for awhile through promotions, it's only recently that they've begun to build games around a single brand.
For instance, it looks as if Adventure World will become Zynga's first game to completely embrace a brand. In October, the game will become "Adventure World: An Indiana Jones Game" with the help of Lucasfilm. Sure, original games will continue to release, but I wouldn't be surprised if we see less of them moving forward.
Click here to Play Spa Life on Facebook Now >
Are you a Clarins fan--enough to check out this Facebook game? What do you think of branded games on Facebook and the fact that they're growing? Sound off in the comments. Add Comment.
Subscribe to:
Posts (Atom)