Mall World has just started a new promotion this weekend that offers a pretty neat collaboration between the game's fashion-oriented theme and MTV's popular award show, the Video Music Awards. If you log in to Mall World right now, you'll see several new elements have been added to the game to promote the VMAs, including a fun Dressing Room Game that lets you match various fashion pieces together to create total outfits. In addition, there is an entire MTV VMA store that sells fashions from favorite stars, including Britney Spears, Janet Jackson, and Taylor Swift. Not just any fashions, in fact, but the exact outfits that were worn by the entertainers on the Video Music Awards in the years past. When a neighbor's avatar visits your store, you can also dress their avatar for the VMA Red Carpet and share the new look on the player's wall.
This is a pretty interesting (and perfect) way to promote a real world event inside a social game. Mall World offers the chance to watch a brief video trailer about the VMAs, and then encourages players to become a fan of the official VMA Facebook page. Mall World currently has over 4.7 million monthly players, and with the fashion and store theme we're sure there is a major demographic crossover with the popular television network.
Play Mall World on Facebook >
Showing posts with label MallWorld. Show all posts
Showing posts with label MallWorld. Show all posts
Tuesday, February 7, 2012
Wednesday, February 1, 2012
Mall World partners up with Nickelodeon for VicTORious promotion
Mall World Victorious
Mall World has teamed up with Nickelodeon to help promote the second season of the hit show VicTORious. In this TV show, young aspiring star Tori Vega attempts to make it big while navigating high school life at Hollywood Arts. Mall World's promotion of the show includes a brand new store filled with outfits from the show, and also a new theme of Dressing Room Game in which you have to match accessories to an outfit on a character from the show.
The new store features tons of items modeled on cartoon depictions of the characters from the show. Some of the available clothing items and accessories include the Tori Plaid Blazer, Destiny Leather Jacket, Tori's Make It Shine Dress, Vega's Party Dress, and The Jade Lace Sweater.
This is a pretty decent promotional crossover, although we suspect that the Facebook gaming demographic doesn't align directly with the demographic of those who watch Nickelodeon shows about teen girls. This could still end up being a profitable advertisement for VicTORious considering that Mall World has almost 6 million monthly players.
Mall World has teamed up with Nickelodeon to help promote the second season of the hit show VicTORious. In this TV show, young aspiring star Tori Vega attempts to make it big while navigating high school life at Hollywood Arts. Mall World's promotion of the show includes a brand new store filled with outfits from the show, and also a new theme of Dressing Room Game in which you have to match accessories to an outfit on a character from the show.
The new store features tons of items modeled on cartoon depictions of the characters from the show. Some of the available clothing items and accessories include the Tori Plaid Blazer, Destiny Leather Jacket, Tori's Make It Shine Dress, Vega's Party Dress, and The Jade Lace Sweater.
This is a pretty decent promotional crossover, although we suspect that the Facebook gaming demographic doesn't align directly with the demographic of those who watch Nickelodeon shows about teen girls. This could still end up being a profitable advertisement for VicTORious considering that Mall World has almost 6 million monthly players.
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